Our Firm
Key Milestones
Company Founded
Vest established with Y Combinator backing. Patent filed for system and method for outcome-oriented investing.
Strategy Conceived
First Target Outcome (Buffer) Strategy developed—laying groundwork for category creation.
Category Created
First Buffer Fund launched. Transformed derivatives from institutional-only to accessible investment products.
Scale Begins
First FT Vest Target Outcome ETFs launched in U.S. First Canadian Target Outcome ETF.
Platform Expansion
ETF Models launched, expanding advisor access to target outcome strategies.
Global Growth
Interest Rate ETF launched. International expansion with first European UCITS ETF.
Market Leadership
$10B+ in ETF flows. Vest accounts for nearly 10% of all sub-advised ETF flows.
Milestone Achievement
$55B+* across 300+ products. Industry transformation from probability to also include precision.
* As of December 31, 2025. $49.6B assets under management, $9.1B non-discretionary assets under supervision.
* As of December 31, 2025. $49.6B assets under management, $9.1B non-discretionary assets under supervision.
How We Work
Derivative Mastery
We engineer sophisticated derivatives-based strategies into more simple, scalable investment products—designed to perform as expected.
Outcome-Focused Products
Every strategy is built with purpose—whether it's growth, income, or protection—so we can aim to deliver advisors results with clarity and control.
Industry Partnerships
We collaborate with distribution leaders to scale access—bringing defined outcomes to everyday portfolios, not just institutional ones.





